How it works
Five steps. You do the first two. We do the other three.
One link. That is the whole setup. Nothing to install, no plugin to learn, no writing brief to fill in.
One to thirty articles a month, on the day of the week you pick. Leave the topics to us, see ours first and choose, or write the list yourself. There is also a list of subjects we must never write about, and we never do.
We go through your pages and your products, then choose the questions your customers really type. Never the same one twice.
Each article answers its question in the first paragraph, gives every section a question as its heading, and states facts in full sentences that stand on their own. That is the shape an AI assistant can lift a sentence out of and attribute. Every price, percentage and figure written as a figure with its unit is checked against your own pages and the facts sheet you gave us. If your site does not say it, the article does not say it. One gap we know about: in Spanish, Italian and French a percentage spelled out as two words still gets past us, and we are fixing that.
The finished article goes up under your own name, with the Article and Organization markup search engines read. Four ways it can get there, and the shortest of them is a WordPress password and no DNS record at all. You press nothing. Once a week you get one short email: here is what went up, what Google showed it to, and anything that stopped.
People ask ChatGPT, Perplexity and Google the way they used to type into a search box, and the answer they get is assembled out of sentences lifted from pages. A sentence can only be lifted if it makes sense on its own. So every article names its own subject in full, answers the question in the first paragraph, and never leans on the sentence before it.
What that is worth, we cannot show you in full. Nobody can see which answers name them, us included, because every person gets their own answer, and no consumer app lets you read what it tells other people. What we can do is ask. Every week we put a set of questions you control to the assistant APIs your dashboard names, count how many of the answers name you, and write down which companies were named instead. When a question never names you, that question becomes your next article, and then we ask it again and show you both readings side by side.
Two things we will not do with that. We will not call it a ranking, because there is no position and no share of AI answers anybody can see. And we will not tell you the article caused a change: the panel prints the sample from before and the sample since, and says in the same breath that a model's answer moves for reasons nobody here can see. The dashboard names exactly which assistant APIs were asked this week and which were not.
You pick one on your dashboard, and you can change it later. Everything already published on your own site stays exactly where it is; the one exception is the blog we host, whose pages stop answering if you move off it.
Straight into your WordPress. Paste your WordPress address, your username and an application password, and you are connected — no registrar, no record, nothing to wait out. Each article is published as a real post on your own site, at your own address, with your own theme around it. Nothing to install: application passwords are part of WordPress itself, made at Users → Profile, and there is no plugin to add and nothing to keep updated. This is also the only route with no DNS record at all — a password that works on your WordPress is already proof the site is yours, so there is no registrar to visit and nothing to wait hours for.
We host your blog. Two DNS records in one visit to your registrar, and nothing else, ever. Your blog lives on your own subdomain and we serve every page of it as finished HTML, so a search engine reads it without running any JavaScript. The pages are served from our servers, not yours: while your account is open they stay up, and if you delete the site or move to one of the other two routes those addresses stop answering. Every page is plain HTML at a public address, and there is a sitemap and a feed listing all of them, so you can take the lot with you whenever you like.
One file on your own site. We wrote the receiver already. Download one file, set three lines in it, put it on your server: each article arrives and is written next to your other pages, on your own domain.
A signed webhook. We POST each article to a URL you give us, signed. Your developer writes the receiver and puts the article wherever your site wants it.
If you stop your subscription we stop writing. Articles already on your own server are yours and stay. Articles on the blog we host stay up while the site exists in your account, so download them before you delete it. The hosted blog is the one that lives at blog.yoursite.com, on your own name, served by us.
Articles are written in the language your site is in, not translated into it. We read the language off your home page when you verify your domain, and you can change it whenever you like. Pick from: Suomi, Svenska, English, Deutsch, Nederlands, Français, Español, Italiano, Dansk, Norsk, Português, Polski, Eesti.
Two of those we have done the work for. English and Finnish each have their own writing rules and their own checks, so the length, the way numbers are written and the phrases we refuse are that language's own. The others are written in your language by a model told to write in it, and checked with rules we wrote for English: it will read as your language, and we will not pretend we have measured how well. Nobody has read those articles in their own language yet. If you are the first customer on one, tell us what reads wrong and we will write that language its own rules.
The checks can hold an article back. If a number in it is not backed by your own pages, or your own site refuses the article, it is not published. It goes into your review queue instead, and the weekly email says it is there.
Would you rather read every article first? That is the review switch, one box in your settings. Turn it on and nothing reaches your site until you open it, approve it and press Deliver. You can edit it first, or throw it away.